When it comes to building a successful brand, innovation is key. In order to stand out from a sea of competitors, you need to be different and take risks. Anyone who tells you otherwise is not your true friend. Life is all about taking risks, and if you're not willing to take risks in your business, then you're simply wasting your time.
Of course, taking risks doesn't mean you should recklessly spend all of your budget. Instead, allocate a small portion of your budget, around 10%, to research and development. This will allow you to challenge the status quo and bring something new to the market.
It's important to never settle for mediocrity. Instead, challenge yourself to be the giraffe that stands out in the crowd, rather than the cat that hides in the shadows. Don't be afraid to push the boundaries and try new things, even if others may initially laugh at your ideas. Use their doubt as fuel to prove them wrong and show them what you're capable of.
Innovation is the key to success, so always strive to bring something new and exciting to the table. Remember, people may hate on you, but that hate should only serve as motivation to keep innovating and proving them wrong. So, I urge you to take risks, challenge the status quo, and above all, innovate!