When building a brand, it's important to have a clear sense of purpose. We need to ask ourselves, "why are we doing this?" For us, the answer was simple: we wanted to challenge ourselves and test our abilities. We wanted to create a brand that could inspire others.
When we started Valabasas, we had zero knowledge of manufacturing or marketing. But we knew that if we could build this brand from scratch, then anyone could. You don't need a high school diploma or a college degree to be successful. All you need is passion, dedication, and love for the game. That's it.
Our why is simple: we want to inspire others. That's why we've included motivational quotes in every pair of jeans we've made, from our very first pair made in China to the ones we make today. We want to encourage others to never give up on their dreams and to keep striving for greatness.
Too often, we're taught to be content with a 9 to 5 job and to never challenge the status quo. But we say no. We should always challenge the status quo and strive for something greater. We should never settle for what society tells us we should be happy with. We should have 24/7 passion and never be afraid to push beyond our comfort zones.
There is no backup plan. Only Plan A. If we believe in a Plan B, then how can we truly give our all to Plan A? So let's burn all our ships, attack our dreams, and tell the story of our why. That's how we will find true success and inspire others to do the same.